Mobile Giving Foundation: Taking Mobile Beyond Marketing

For those of you who don't know, mobile isn't just for marketers or money makers anymore.  Well, I guess the second part still stands, but at least the money is being used for a good cause, or causes.  The Mobile Giving Foundation, started by a group of veterans in the wireless space in 2006, has made enormous headway in the US to allow charities to take advantage of donating dollars via their mobile phones.  Suddenly, it is now feasible, and very easy, for people to give, on the spot, even if there is no cash in their pocket.  In this economy, when charities are being hit hard and finding it difficult to get as many large donations, it becomes a numbers game.  They need to significantly increase the number of small donations to make up for the fewer larger ones.  What better way to make that happen than being able to use the mobile phone as a channel for donations.  So text away people, just make sure you throw one or two SMS messages in there for the little guy.

For more information on the Mobile Giving Foundation, go to: http://www.mobilegiving.org