Samsung's new TV commercial promoting 4th Finger

Our name, 5th Finger is the thumb that we use to interact with our mobile phones. So it symbolizes mobile phones, mobile users, mobile phenomenon, SMS messages and anything related to mobile business. However, I think this symbol could be a legacy if smart phones equipped with touch screen such as iPhone are getting more and more popular in the future. You get to use more of your index finger which is your 4th Finger in our terms.

Samsung has just released the Haptic PoP, also known by its model number as the SCH-W750 in Korea. 

The below CF was released to the public on 4th March with the theme “Index Finger Life” — notice that the boys work on everything with their index finger. By the way, these boys are like Jonas brothers in South Korea.