Will I need an umbrella today?

Some of you may have heard of Umbrella Today?, a service that alerts people when they will need an umbrella. People enter their location online and can sign up to receive a text message or an email on the days when they will need an umbrella. 

The service is a simple response to a question that often runs through people's heads before they head out the door: will I need an umbrella today?

 

Sometimes all it takes is a basic understanding of why people do things in order to give people something they will find useful. In this case, knowing that people often check the weather in order to be prepared for a rainy day led to offering a service that helps people be prepared for rainy days.

Not rocket science? Exactly. Umbrella Today? is a great reminder that not all ideas have to be complicated in order to be useful.