Dave the Shoe Guy goes Mobile

 

You know when a new media discipline is entering the mainstream when 'Dave the Shoe Guy' is evangelizing it!

Dave Sheehan is a ladies shoe salesman in Chicago, IL. He says: “My strategy was simply that I knew if I did what everyone else was doing, I would get what everyone else was getting," said Dave Sheehan, ladies designer shoe sales, Shirise, Chicago, IL. "If I did something different, I would stand out and get a better result.”

“No one was doing this in the shoe world that I knew of,” Mr. Sheehan said. “This was new, hot and fresh and it still is now.”

It reminds me of the early days of the internet, when innovative music artists like Charlie Chan would publish their music online and do live webcasts of their concerts. These individuals are at the lead of the technology curve, and in the world of shoe sales, Dave is similarly a leader. 

When you look at it from an industry point of view, when retail shoe salesman can run his own campaigns, you know that the medium is entering the mainstream. 

(See full article on MobileMarketer here). 

Steen