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09/22/2009

mobile internet presence of the top 100 brands

The top 100 brands are out from Interbrand. How many of those brands have bothered to build a nice usable mobile internet experience? See the full list below.


has mobile site indicates the brand has a mobile specific site.
no mobile site indicates no mobile specific site.
redirects indicates that the non mobile site redirects to the mobile site for mobile devices.
no redirect indicates no redirection from the non mobile for mobile devices.



2009 Rank Brand Google says: Mobile Experience Comments
1 coke www.coca-cola.com no mobile site not great
2 ibm www.ibm.com has mobile siteredirects
3 microsoft www.microsoft.com has mobile siteredirects
4 ge www.ge.com no mobile site not great
5 nokia www.nokia.com has mobile siteno redirect very poor
6 mcdonalds www.mcdonalds.com has mobile siteredirects
7 google www.google.com has mobile siteredirects
8 toyota www.toyota.com has mobile siteredirects
9 intel www.intel.com has mobile siteno redirect disaster!
10 disney disney.go.com has mobile siteredirects
11 hp www.hp.com has mobile siteno redirect
12 mercedes benz www.mbusa.com no mobile site
13 gillete www.gillette.com no mobile site
14 cisco www.cisco.com has mobile siteredirects
15 bmw www.bmw.com no mobile site
16 LV www.louisvuitton.com no mobile site
17 marlboro www.marlboro.com has mobile siteredirects
18 honda www.honda.com no mobile site
19 samsung www.samsung.com no mobile site
20 apple www.apple.com no mobile site disaster!
21 handm www.hm.com no mobile site
22 amex home.americanexpress.com has mobile siteredirects
23 pepsi www.pepsi.com has mobile siteredirects iphone mobile site and redirect only. 1/2 points
24 oracle www.oracle.com has mobile siteno redirect
25 nescafe www.nescafe.com no mobile site
26 nike www.nike.com has mobile siteredirects
27 sap www.sap.com has mobile siteredirects
28 ikea www.ikea.com no mobile site
29 sony www.sony.com has mobile siteredirects
30 budweiser budweiser.com has mobile siteredirects no iphone. Flash
31 ups www.ups.com has mobile siteno redirect
32 hsbc www.hsbc.com no mobile site
33 canon www.canon.com no mobile site
34 kellogs www.kelloggs.com has mobile siteredirects
35 dell www.dell.com has mobile siteredirects
36 citi www.citi.com no mobile site
37 jpmorgan www.jpmorgan.com no mobile site
38 goldman www2.goldmansachs.com no mobile site
39 nintendo www.nintendo.com no mobile site
40 thomsonreuters thomsonreuters.com no mobile site
41 gucci www.gucci.com no mobile site
42 philips www.philips.com no mobile site
43 amazon www.amazon.com has mobile siteredirects
44 loreal www.loreal.com no mobile site
45 accenture www.accenture.com has mobile siteredirects
46 ebay www.ebay.com has mobile siteredirects
47 siemens w1.siemens.com has mobile siteredirects
48 heinz www.heinz.com no mobile site
49 ford www.ford.com no mobile site
50 zara www.zara.com no mobile site
51 wrigley www.wrigley.com no mobile site
52 colgate www.colgate.com no mobile site
53 axa www.axa.com no mobile site
54 mtv www.mtv.com has mobile siteredirects
55 vw www.vw.com no mobile site
56 xerox www.xerox.com no mobile site
57 morgan stanley www.morganstanley.com no mobile site
58 nestle www.nestle.com no mobile site
59 chanel www.chanel.com no mobile site
60 danone www.danone.com no mobile site
61 kfc www.kfc.com no mobile site
62 adidas www.adidas.com has mobile siteredirects
63 blackberry www.blackberry.com no mobile site disaster!
64 yahoo www.yahoo.com has mobile siteredirects
65 audi www.audi.com no mobile site disaster! Flash!
66 caterpillar www.cat.com has mobile siteno redirect
67 avon www.avon.com no mobile site
68 rolex www.rolex.com no mobile site
69 hyundai www.hyundaiusa.com no mobile site
70 hermes www.hermes.com no mobile site
71 kleenex www.kleenex.com no mobile site
72 ubs www.ubs.com no mobile site
73 harleydavidson www.harley-davidson.com no mobile site
74 porsche www.porsche.com has mobile siteno redirect
75 panasonic www.panasonic.com no mobile site
76 tiffany www.tiffany.com no mobile site
77 cartier www.cartier.com no mobile site
78 gap www.gap.com no mobile site
79 pizzahut www.pizzahut.com has mobile siteredirects
80 jnj www.jnj.com no mobile site disaster!
81 allianz www.allianz.com no mobile site
82 moet chandon www.moet.com no mobile site
83 bp www.bp.com no mobile site
84 smirnoff www.smirnoff.com has mobile siteredirects
85 duracell www.duracell.com has mobile siteredirects
86 nivea www.nivea.comhome no mobile site
87 prada www.prada.com no mobile site
88 ferrari www.ferrari.com no mobile site
89 armani www.armaniexchange.com has mobile siteredirects
90 starbucks www.starbucks.com has mobile siteredirects
91 lancome www.lancome-usa.com no mobile site
92 shell www.shell.com no mobile site
93 burger king www.bk.com has mobile siteredirects
94 visa www.visa.com no mobile site disaster!
95 adobe www.adobe.com has mobile siteno redirect not good!
96 lexus www.lexus.com has mobile siteredirects
97 puma www.puma.com has mobile siteredirects
98 burberry us.burberry.com no mobile site
99 polo ralph lauren www.ralphlauren.com has mobile siteno redirect
100 campbells www.campbellsoup.com no mobile site
101 fedex www.fedex.com has mobile siteno redirect
na merril lynch www.ml.com no mobile site
na aig www.aig.com no mobile site
na ing www.ingdirect.com has mobile siteno redirect
na motorola www.motorola.com no mobile site disaster!
na hennessy www.hennessy.com no mobile site
na marriott www.marriott.com no mobile site

09/18/2009

where does the mobile internet live?

The mobile internet lives atplease tweet and/or post this image!

In a meeting today we were joking around about mobile URL's that are cool and URL fails.

We recently registered m.ob.ly from libya to host all of our client's sites. We think that m.ob.ly is a cool mobile domain.

wap.site.com, on the other hand. Uncool. Very 1999.

I recently ran a co-ordinated, perl scripted and thorough investigation of the mobile capabilities of the top 100 most trafficked North American websites and the top 100 brands. Specifically, when they had any mobile presence at all, where did the company point the user? How many of them are cool? Well, a lot!

What's the most popular mobile site URL?

m.site.com was used by almost half (39%) of all mobile internet sites, for instance:

  • m.yahoo.com
  • m.youtube.com
  • m.myspace.com
  • m.bing.com
  • m.toyota.com
  • m.disney.go.com
  • m.hp.com
  • m.bing.com
  • m.cnn.com
  • m.flickr.com

mobile.site.com was next most popular with 14.4% of mobile site URLs:

  • mobile.microsoft.com
  • mobile.mcdonalds.com
  • mobile.about.com
  • mobile.nytimes.com

gibberish
the next most popular url format, coming in at 13.5% of all sites, was a bunch of gibberish in the mobile url, like:

  • Amazon:  www.amazon.com/gp/aw
  • MSN: sports.mobile.msn.com
  • Lexus: www.lexus.com/lexus/jsp/pub/mobile
  • Armani: apps.netbiscuits.com/57690/armaniExchange

This is really a problem because many mobile operators use nasty transcoders which rely on the format of the URL to determine whether the content is a mobile site or not. Without a specific mobile URL, the perfectly formatted mobile content could be mangled through a transcoder.

iphone.site.com
The iphone is so popular that many pubishers and brands are making custom sites especially for it. Typically if the publisher is building an iphone.site.com site, then they've also built another specific mobile site. For instnace, m.facebook.com and iphone.facebook.com

.mobi is used by less than 4% of brands and publishers
What was really surprising to me out of this study is that the .mobi domain is so unpopular. In fact, of the 200 brands and top sites I checked, very few of them had even bothered to register their .mobi domain. The .mobi top-level-domain seems overrun by domain squatters. Oh well... m.site.com works for me!


Having a mobile site and not using it? Priceless.

Having a mobile website and then not automatically redirecting to it from your primary site? WHAT ARE YOU THINKING!?

I'm talking about YOU yelp, and YOU linkedin, and YOU too nokia. Come on guys, get your act together and make sure your primary website redirects to the mobile site that you've spent hundreds of thousands of $ building. Here's a tip, they're here m.yelp.com, m.linkedin.com and mobile.nokia.mobi.


Net net?

m.site.com is most popular.

custom URLs for iphone.site.com, m.site.com and android.site.com very cool.

Not having a mobile website at all is understandable for some but not the top 100 brands and top 100 publishers.

Having a mobile site and not using it? Ummm.

For those interested in the gory details:
m.site.com 39.42%
mobile.site.com
14.42%
nothing sensible
13.46%
iphone.site.com 6.73%
nochange
6.73%
site.mobi
3.85%
site.com/mobile
1.92%
site.com/m 1.92%
site.com/iphone
1.92%
site.com/wap 0.96%
wireless.site.com
0.96%
wap.site.com 0.96%
wapp.site.com 0.96%
site.com/mobi 0.96%