mobile internet presence of the top 100 brands
The top 100 brands are out from Interbrand. How many of those brands have bothered to build a nice usable mobile internet experience? See the full list below.
| 2009 Rank | Brand | Google says: | Mobile Experience | Comments |
| 1 | coke | www.coca-cola.com | not great | |
| 2 | ibm | www.ibm.com | ||
| 3 | microsoft | www.microsoft.com | ||
| 4 | ge | www.ge.com | not great | |
| 5 | nokia | www.nokia.com | very poor | |
| 6 | mcdonalds | www.mcdonalds.com | ||
| 7 | www.google.com | |||
| 8 | toyota | www.toyota.com | ||
| 9 | intel | www.intel.com | disaster! | |
| 10 | disney | disney.go.com | ||
| 11 | hp | www.hp.com | ||
| 12 | mercedes benz | www.mbusa.com | ||
| 13 | gillete | www.gillette.com | ||
| 14 | cisco | www.cisco.com | ||
| 15 | bmw | www.bmw.com | ||
| 16 | LV | www.louisvuitton.com | ||
| 17 | marlboro | www.marlboro.com | ||
| 18 | honda | www.honda.com | ||
| 19 | samsung | www.samsung.com | ||
| 20 | apple | www.apple.com | disaster! | |
| 21 | handm | www.hm.com | ||
| 22 | amex | home.americanexpress.com | ||
| 23 | pepsi | www.pepsi.com | iphone mobile site and redirect only. 1/2 points | |
| 24 | oracle | www.oracle.com | ||
| 25 | nescafe | www.nescafe.com | ||
| 26 | nike | www.nike.com | ||
| 27 | sap | www.sap.com | ||
| 28 | ikea | www.ikea.com | ||
| 29 | sony | www.sony.com | ||
| 30 | budweiser | budweiser.com | no iphone. Flash | |
| 31 | ups | www.ups.com | ||
| 32 | hsbc | www.hsbc.com | ||
| 33 | canon | www.canon.com | ||
| 34 | kellogs | www.kelloggs.com | ||
| 35 | dell | www.dell.com | ||
| 36 | citi | www.citi.com | ||
| 37 | jpmorgan | www.jpmorgan.com | ||
| 38 | goldman | www2.goldmansachs.com | ||
| 39 | nintendo | www.nintendo.com | ||
| 40 | thomsonreuters | thomsonreuters.com | ||
| 41 | gucci | www.gucci.com | ||
| 42 | philips | www.philips.com | ||
| 43 | amazon | www.amazon.com | ||
| 44 | loreal | www.loreal.com | ||
| 45 | accenture | www.accenture.com | ||
| 46 | ebay | www.ebay.com | ||
| 47 | siemens | w1.siemens.com | ||
| 48 | heinz | www.heinz.com | ||
| 49 | ford | www.ford.com | ||
| 50 | zara | www.zara.com | ||
| 51 | wrigley | www.wrigley.com | ||
| 52 | colgate | www.colgate.com | ||
| 53 | axa | www.axa.com | ||
| 54 | mtv | www.mtv.com | ||
| 55 | vw | www.vw.com | ||
| 56 | xerox | www.xerox.com | ||
| 57 | morgan stanley | www.morganstanley.com | ||
| 58 | nestle | www.nestle.com | ||
| 59 | chanel | www.chanel.com | ||
| 60 | danone | www.danone.com | ||
| 61 | kfc | www.kfc.com | ||
| 62 | adidas | www.adidas.com | ||
| 63 | blackberry | www.blackberry.com | disaster! | |
| 64 | yahoo | www.yahoo.com | ||
| 65 | audi | www.audi.com | disaster! Flash! | |
| 66 | caterpillar | www.cat.com | ||
| 67 | avon | www.avon.com | ||
| 68 | rolex | www.rolex.com | ||
| 69 | hyundai | www.hyundaiusa.com | ||
| 70 | hermes | www.hermes.com | ||
| 71 | kleenex | www.kleenex.com | ||
| 72 | ubs | www.ubs.com | ||
| 73 | harleydavidson | www.harley-davidson.com | ||
| 74 | porsche | www.porsche.com | ||
| 75 | panasonic | www.panasonic.com | ||
| 76 | tiffany | www.tiffany.com | ||
| 77 | cartier | www.cartier.com | ||
| 78 | gap | www.gap.com | ||
| 79 | pizzahut | www.pizzahut.com | ||
| 80 | jnj | www.jnj.com | disaster! | |
| 81 | allianz | www.allianz.com | ||
| 82 | moet chandon | www.moet.com | ||
| 83 | bp | www.bp.com | ||
| 84 | smirnoff | www.smirnoff.com | ||
| 85 | duracell | www.duracell.com | ||
| 86 | nivea | www.nivea.comhome | ||
| 87 | prada | www.prada.com | ||
| 88 | ferrari | www.ferrari.com | ||
| 89 | armani | www.armaniexchange.com | ||
| 90 | starbucks | www.starbucks.com | ||
| 91 | lancome | www.lancome-usa.com | ||
| 92 | shell | www.shell.com | ||
| 93 | burger king | www.bk.com | ||
| 94 | visa | www.visa.com | disaster! | |
| 95 | adobe | www.adobe.com | not good! | |
| 96 | lexus | www.lexus.com | ||
| 97 | puma | www.puma.com | ||
| 98 | burberry | us.burberry.com | ||
| 99 | polo ralph lauren | www.ralphlauren.com | ||
| 100 | campbells | www.campbellsoup.com | ||
| 101 | fedex | www.fedex.com | ||
| na | merril lynch | www.ml.com | ||
| na | aig | www.aig.com | ||
| na | ing | www.ingdirect.com | ||
| na | motorola | www.motorola.com | disaster! | |
| na | hennessy | www.hennessy.com | ||
| na | marriott | www.marriott.com |
I am not sure about the other Brands, but BMW have a mobile site. Check out www.bmw.mobi
Posted by: Ali Shaaban | 09/24/2009 at 08:28 PM
And IKEA have the http://m.ikea.us in USA... Is it you guys at 5th finger who have put together this (awesome) list?
Posted by: Johan Jonsson | 12/01/2009 at 02:04 PM
Great list, some interesting in sites.
Posted by: Chris | 12/01/2009 at 02:13 PM
I like this list. Is it being maintaIned?
Posted by: Geoff | 12/01/2009 at 02:22 PM
Hmm, Pepsi HAS flash but icons say it has a mobile site and redirect. Pepsi doesn't.
Posted by: Johan Jonsson | 12/03/2009 at 02:18 AM
Actually if you go to pepsi.com on an iphone you get an iphone version. But they haven't built any version for any other phones. So they get half points for half of the mobile internet users.
Patrick.
Posted by: Patrick Collins | 12/03/2009 at 10:38 AM