are mobile search ads for every marketer?
"No" according to 5th Finger CEO, Patrick Collins. The gloves come off in a feature from DMNews.com about marketers and mobile search advertising.
"To ensure an optimum user experience, mobile search should only be used when a brand can support the activity through the mobile phone. Driving mobile users from search to a PC's Web experience, as opposed to a mobile optimized Web site, is a mistake that many brands make when first entering the mobile search arena."
For the full article AND DMNews' decision click here: Are mobile search ads for every marketer?
Mobile marketing and development is interesting to see. I use Straight Talk Unlimited data,minutes and messages at$45 monthly so using the web on my phone is really easy. I can shop on my mobile and then advertising is helpful. I actually found Straight Talk and its great deals by looking at Walmart. Advertising on mobiles is definitely and up and coming area and will prove its worth.
Posted by: Cassy Pierce | 02/26/2010 at 12:03 PM