Gustav Klimt's exhibition on mobile
One of Austria's most famous artists, Gustav Klimt's exhibition is currently being held at Seoul Arts Center in Korea. Not to brag, but this is the first Gustav Klimt's exhibition ever held in the Asian region and as Klimt's private exhibition, it's the world's largest in scale so far (over 20 art museums across 11 countries are participating).
Klimt has many art fans there and the general public are quite familiar with Klimt's paintings since they're used on calendars, wrapping papers, TV commercials, etc. although largely absent in classes thanks to their erotic themes.
Anyway, what really drew my attention was the fact that KTF is doing mobile marketing to promote this event to the public. As you can see in the picture above, the girl is looking at the famous Judith on her mobile phone in front of the real art work hung on the wall.
The marketing includes:
- Free content download service that allows the user to view 20 of Kimt's paintings.
- Mobile website where the user can view the exhibition information and download coupons to get a discount on admission fee to the art center.
It's quite refreshing to me mainly because I didn't really try to relate mobile marketing with fine arts before but games, sports and entertainment events.
